Task 3 - Understanding the design of a suite of television idents

Here with have a recent BBC One ident created in 2009, the theme of this suite is a dog show and the dogs constantly going in and out of the poles in a circle to represent the BBC One circle. The reason why this is a good theme is because the majority of the people in the world tend to love dogs, hence why BBC though it would be a good idea to put this in to shape and create a good ident out of it. The audience would see this as a soft and settle ident to represent on how they might be feeling at the time. As well as this, BBC have been smart in the way they have kept their circle theme the same by using real life features so show the circle as well as by using animation to show the circle with the white lines. This type of ident has been used for entertainment in order to show how smart dogs can really be once they have been well trained up, the reason why they have used this is because it gives a different feel to the audience rather than having the same ident being played repetitively. When it comes to using this ident for a particular time of day, it is not relevant. I would say that this design of the suite is not really effective although there has been many days of attempting to get this suite correct. but if there was more of a story to it such as a teaser to Eastenders then it can show a different effectiveness. This ident managed to last up to 36 seconds so that it can either be cut short or so that it can be played for the full length in order to kill some time. 

Here we have another BBC One suite of an ident, the theme of this suite is to yet again show the circle of BBC One logo which is represented the by propellers spinning AND the circle of the heli pad. Unfortunately this ident may not be suitable for everyone, but there are people out there who may want to be pilots or even want to work at sea. Yet again BBC have been smart to use their circle logo within the ident but have used a different location and also a different object in order to show their circle. Personally I would see this suite of ident as another entertainment suite, the reason for this is because there has been no information being fed to the audience. This type of ident however is most likely to be shown midday as they know not many people would be watching the TV channel as it is not seen as appealing. Seeing this does not have a related theme to be shown during the year, this mean that it can be shown at any point during the year. I see this ident as a non-effective ident because it doesn't show much of a great image and only shows a helicopter landing and taking off again. This is one of the shorter idents that managed to last up to 22 seconds. 

This BBC One ident is famously known as "Kites" simply because that is all it is. The theme of this ident is to show how good editing can be used by the repetition of the kites going round in a circle. I think that this ident is a good ident, the reason why I think that is because it shown a family having fun at the beach which so many people can relate to. As shown in the previous suites, BBC have shown their circle but this time by using kites and white lines following the kites to make sure that the circle is still outstanding. As most have been mentioned as entertainment, I also believe that this is another entertainment ident because it does not display any information and it shows the family entertaining themselves at the beach. This ident can be shown when everyone is home from work or school after 6PM, this tends to be when the family are sitting down together watching TV, as well as time it can be shown sometime on a cold day as it looks like it is a gloomy day. This ident tends to last up to 20 seconds but it can either be made shorteror longer.

Finally we have the last suite of ident for this post, this ident shows a group of footballers kicking a ball to the center and it rewinding. Now the theme of this is once again the circle which is represented by the circle at the centre of the football pitch and the group of men on the circle. This ident can be target to a particular audience and that is any football fans or people who actually play football, as I mentioned before they have used the same theme by using things to create a circle in order to show their BBC One logo. When looking at this ident I would say that this ident has been used for entertainment purposes so that the audience of BBC will not get bored of being fed information all the time unless its to do with the next channel upcoming. I would say that this sort of ident can be played at any-time of the day seeing as it doesn't grabs everyone's attention but there could be times on when to play it such as after 3PM, a good time to display this ident during the year is when BBC One get a chance to host football live on their TV channel so that it suits on what they are going to play next. Overall I think that this suite of idents are very effective and lasts up to 20 seconds.