When you need to create an ident, you will have to make sure that your ident can meet all of the requirements and avoid any limitations.
The first category we will will discuss is typography, this is basically the text for your ident that the audience can read and identify who you are. When it comes to the limitation of typography you would have to make sure that your text is readable, we do not want to have any text that is a horrible colour or a type of font which could then offput the audience from watching a particular TV channel. But if you stick to a design that basic it will probably end up looking really good.
Next we have colour, an example of colour would be that BBC One have decided to use the colour red to represent them, the good thing about using one colour to represent a TV channel is that the audience will easily remember a specific colour to know a channel. But if you was to use more than three colours in order to represent an ident / TV channel, people will find it hard to remember and you will end up running into a limitation. As well as this you want to make sure that the colour you use the same colour text as the background or a colour that does not match the background, this could cause confusion and make it unclear to read.
We then move on to aspect ratio, this is basically the ratio of the width to the height of of an image that is being displayed on your screen. You may see examples such as 16:9, but in this case there are other examples to match such as 2.5.1, 2.5.3 and so on. The disadvantage with this is that if you do not get the right aspect ratio, this could affect on how your image would look. It can go from a really high quality image to then downgrading it so that it does not look as good as it use to.
After this we then have the duration of an ident, you can ask yourself many questions such as does my ident have to be long or short? But if you were to make your ident long then you will end up losing your audience and will struggle to get them back.
But when it comes the limitations you will have to think about the advantages, an ident cannot to be full of limitations otherwise it would not be successful.
The good thing about typography is that if you decide to choose good text that stands out and it contains the right colour, you sure will have a good ident. The reason why you want to do this is so that you can grab the audience's eye and make them think positively about your channel as well as your ident. This would then lead to a bigger audience and ways to improve your channel / ident.
The good thing about colour is that it is one of the things that brings out your ident, this means that if you was to choose a colour that everyone knows or even a vibrant colour. It will lead to your audience remembering who you are seeing as you chose the right colour. The good thing about choosing a colour is that there are many to choose from, although some channels have already been allocated colours.
When it comes to choosing a size for your indent you want to make sure that the size is important. If you end up having the ident at a big size then this will be a god thing, the reason for this is because you have made sure that everyone can clearly see what your ident is representing and what it shows.
For duration, the good thing about having a short ident is that you are able to keep it short and sweet and keep the attention of the views. As well having a short ident, having a longer ident is always good. The reason for this is so that the TV channel can kill some time in case a previous programme have finished a little early.
Next we have colour, an example of colour would be that BBC One have decided to use the colour red to represent them, the good thing about using one colour to represent a TV channel is that the audience will easily remember a specific colour to know a channel. But if you was to use more than three colours in order to represent an ident / TV channel, people will find it hard to remember and you will end up running into a limitation. As well as this you want to make sure that the colour you use the same colour text as the background or a colour that does not match the background, this could cause confusion and make it unclear to read.
We then move on to aspect ratio, this is basically the ratio of the width to the height of of an image that is being displayed on your screen. You may see examples such as 16:9, but in this case there are other examples to match such as 2.5.1, 2.5.3 and so on. The disadvantage with this is that if you do not get the right aspect ratio, this could affect on how your image would look. It can go from a really high quality image to then downgrading it so that it does not look as good as it use to.
After this we then have the duration of an ident, you can ask yourself many questions such as does my ident have to be long or short? But if you were to make your ident long then you will end up losing your audience and will struggle to get them back.
The good thing about typography is that if you decide to choose good text that stands out and it contains the right colour, you sure will have a good ident. The reason why you want to do this is so that you can grab the audience's eye and make them think positively about your channel as well as your ident. This would then lead to a bigger audience and ways to improve your channel / ident.
The good thing about colour is that it is one of the things that brings out your ident, this means that if you was to choose a colour that everyone knows or even a vibrant colour. It will lead to your audience remembering who you are seeing as you chose the right colour. The good thing about choosing a colour is that there are many to choose from, although some channels have already been allocated colours.
When it comes to choosing a size for your indent you want to make sure that the size is important. If you end up having the ident at a big size then this will be a god thing, the reason for this is because you have made sure that everyone can clearly see what your ident is representing and what it shows.
For duration, the good thing about having a short ident is that you are able to keep it short and sweet and keep the attention of the views. As well having a short ident, having a longer ident is always good. The reason for this is so that the TV channel can kill some time in case a previous programme have finished a little early.
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